Last week was a long a** week. So long I ended up killing my laptop’s bios, locking myself out of my house and breaking my phone’s screen in the process of breaking into my home. Yes, you laugh, but trust me, that week was long.
Still, I believe everything happens for a reason. After my laptop and phone went kaput, I spent a good number of days trying to recover my passwords while working with the oldest laptop in Legibra. All I can say is thank God for the cloud. I hope you know which Cloud I’m talking about. Okay, just to be clear, it’s the cloud that hosts you data giving you access from wherever you are.
Long story short, between recovering my passwords and following up on my laptop’s repair I ended up writing no blog. And I have to confess, through out the week I was itching to find out what would happen?
Well finally, the week ended, I got my stuff back on track and here we are. How did our blog survive after a week of no one touching it? Hmmm not well. Take a look.
This is what happened when I didn’t update my blog for a week
10.4% Drop In Users
First of all, who is a website user?
Basically, users are the number of unique cookies that have been seen over a specified period of time.
For example, if somebody came into your website 5 different times outside of the set 30-minute window they would have 5 different sessions but they would still just be one user because that person you have seen over and over again. They have 5 sessions and 1 user.
The drop in users was expected especially since new blog articles capture new audiences.
2. 9.9% Drop in Sessions
If you have less users coming to your blog, chances are sessions are going to drop as well. As earlier described, sessions are a group of interactions that take place on your website within a given time frame. (default is 30 minutes). Let me give you an example because this might be hard to envision.
If you visit Legibra.com at 3PM, read through the latest blogs, check out our clients and then switch back to your emails, i.e leave Legibra.com, and come back at 4pm, your 30-min session would have expired and you will start the 2nd session.
3. Increase In Returning Users by 10%
The Returning Visitor Metric tracks what happens when someone returns to your website multiple times. You can track how effective your blogs are at building and retaining your audience online. This is particularly important in demonstrating the value of your content marketing efforts. Naturally I am pleased that my content efforts for the past year have not been in vain. By consistently blogging every week, we have created a number of readers who are always coming back to refer to something they read or checking for the latest post. If you are one of the returning visitors, know that I love you.
- It is important to update your blog regularly
- It is important to have a plan B or a risk margin in your blogging plans
- Always keep an eye on your blog data to see how different activities affect its performance
But enough about me, what about your blog? How do you use analytics to decide how often to update your blog? What is the least amount of blogs you can create to get the best results?