I remember the first time I set up an ad on Facebook. It wasn’t as hard as I imagined, but I wish I had friends like Victor Mutua, president at Top Marketer Club, to advise me on how best to spend my time and money to get the best return on the Facebook ads. Fortunately, the more you do Facebook advertising, the more you learn.
If you are new to Facebook ads and are wondering how to go about it, here’s what I have learned so far;
1. If you have money, use ads to experiment on what works …faster
If you have a significant budget (20k and above) then feel free to experiment and run your ads longer (1 month) so you can collect as much data as possible to optimize your Facebook ads. In this case, your advantage would be that you don’t have to spend 4 months on a 5k-per month budget to collect enough data. Within a month or in weeks, your spend will have given you enough data to know what works and what doesn’t and you can continue cutting down on the costs as your optimize.
2. If you have time, use an organic strategy
If you don’t have the budget but you have time, then an organic approach is best. This means you will use organic posts to find out what works. For example, I have come to realize that video posts are engaging and that content based on frequently asked questions, get more comments and shares. I have also learned how to target using saved audience, custom audience and look-alike audiences. However, it has taken me close to one year to figure out what works. But now that I know what works, I can create an optimized ad and spend as little money as possible.
I hope you’ve learned something new. And in the spirit of self- learning, I invite you to join me in taking this FREE course at Hubspot Academy.
I also challenge you to share what you have learned about Facebook Ads so we can get smarter together 😉