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3 Lessons from Britania Foods LTD; Fusing Online and Offline Marketing Successfully

Fusing offline and online marketing

The last time we had a discussion with Moringa School ambassadors on fusing online and offline marketing strategies, we noted that the main importance of an integrated marketing campaign is that you get to leverage the best of both worlds. The reputable Britania Food LTD is demonstrating the value of fusing online and offline marketing channels by using billboards & posters to drive consumers to their online platforms (Facebook) where they stand a chance to win a birthday party for

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What Kenyan Digital Marketers Wish You Understood

kenyan digital marketers

How does one become a digital marketer in the first place? My career in digital marketing started quite haphazardly. Back in 2014, I used to create SEO-optimized content for clients at iWriter.com. The rates were great, and I could always work in my pajamas but, there comes a time for change and growth. Two years later, after taking an online course on Inbound Marketing and Sales, courtesy of Hubspot, I landed my first full-time digital marketing job at Legibra. Admittedly, I still miss

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