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How To Report on Social Media Marketing Campaigns; A Case Study of the APA Awards 2018

How are you? It’s been a while… My bad. But I’m back now, and I’m still crazy about data and social media. Last time we connected, I was probably raving about the importance of sharing data within the marketing community. However, after interacting and working with more digital marketers, I realized we can’t share data if we don’t know how to collect, process and report in the first place. So I calmed my t*ts down and went back to the

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Time Vs. Money; Starting on Facebook Advertising

victor mutua president at Top Marketers Club

I remember the first time I set up an ad on Facebook. It wasn’t as hard as I imagined, but I wish I had friends like Victor Mutua, president at Top Marketer Club,  to advise me on how best to spend my time and money to get the best return on the Facebook ads. Fortunately, the more you do Facebook advertising, the more you learn. If you are new to Facebook ads and are wondering how to go about it,

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Targeted Social Media Marketing; A Case Study of Facebook Meeting with KICTAnet

Social Media Campaign Casestudy: Kictanet Meeting with Facebook

From the 1st of May to the 3rd of May, I was privileged to work with KICTAnet in creating awareness about the KICTAnet meeting with Facebook. The meeting aimed at discussing data privacy in Kenya and took place at Kempinski on 3rd May starting at 2:00 PM. Inset: Facebook’s Africa Policy Lead, Ebele Okobi, Kenya’s leading data scientist,Timothy Oriedo, the humorous Dr. Ezekiel Mutua, Harry Misiko from Nation Media group and Ali Hussein Kassim as the moderator. The Goal Our goal as was to reach over 2,000 people

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3 Lessons from Britania Foods LTD; Fusing Online and Offline Marketing Successfully

Fusing offline and online marketing

The last time we had a discussion with Moringa School ambassadors on fusing online and offline marketing strategies, we noted that the main importance of an integrated marketing campaign is that you get to leverage the best of both worlds. The reputable Britania Food LTD is demonstrating the value of fusing online and offline marketing channels by using billboards & posters to drive consumers to their online platforms (Facebook) where they stand a chance to win a birthday party for

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How I Use Data in Content Development

using data in content development
The new battlefield in marketing is engagement. The content that empowers, educates or entertains your target audience wins the day. But how do search engines like Google expect you to know the content that will engage an audience? Learn how I use data in content development.
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