[mc4wp_form id="335"] July 2018 - Mercy Rop Facebook App ID is missing!

Using Customer Data To Improve Your Marketing

Data Fintech Workshop on How to Use Data to Improve Customer Experience

What is customer data? For most businesses, customer data is merely the email and phone number that a customer may leave behind after a transaction. However, it is important to realise that businesses collect more data beyond phone numbers and emails as I learned in a recent workshop organized by Data Fintech. “There are three types of data you can use to improve your customer experience. These are; customer profile data which includes the contact information as well as age;

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Creating Effective Digital Marketing Reports

Training on effective digital marketing reporting by Sam Kung'u C.O.O at SocialMeds Digital

Before I joined Legibra as a digital marketer, I used to freelance at iWriter. The requirements were simple, and all you had to do was follow your client’s instructions. Today, however, as a digital strategist, I am the one giving these instructions. So this means that I have to be most keen about the plan I roll out and the effects it will have on the company’s bottom line. More importantly, it means that I have to pay close attention

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Time Vs. Money; Starting on Facebook Advertising

victor mutua president at Top Marketers Club

I remember the first time I set up an ad on Facebook. It wasn’t as hard as I imagined, but I wish I had friends like Victor Mutua, president at Top Marketer Club,  to advise me on how best to spend my time and money to get the best return on the Facebook ads. Fortunately, the more you do Facebook advertising, the more you learn. If you are new to Facebook ads and are wondering how to go about it,

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