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May I have Your Attention?

May have I your attention?

If you have read the book ‘Tipping Point,’ by Malcolm Gladwell, you are familiar with a chapter titled, ‘The Stickiness Factor’. In this chapter, Malcolm tells of an interesting experiment carried out by social psychologist Howard Leventhal at Yale University in the 90s. In the experiment, Mr Leventhal wanted to find out how to convince a group of students to get a tetanus shot. His strategy was to inform the students on the importance of vaccination, so he printed out a

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