[mc4wp_form id="335"] April 2018 - Mercy Rop Facebook App ID is missing!

3 Lessons from Britania Foods LTD; Fusing Online and Offline Marketing Successfully

Fusing offline and online marketing

The last time we had a discussion with Moringa School ambassadors on fusing online and offline marketing strategies, we noted that the main importance of an integrated marketing campaign is that you get to leverage the best of both worlds. The reputable Britania Food LTD is demonstrating the value of fusing online and offline marketing channels by using billboards & posters to drive consumers to their online platforms (Facebook) where they stand a chance to win a birthday party for

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If You Plant Enough Seeds You Don’t Have to Worry About Scarcity

If you plan enough you never have to worry about scarcity

When there is scarcity, we worry a lot about getting our fair share—what goes to him doesn’t go to me. The harvest becomes fraught with danger and competition. When we worry more about planting, though, sharing the harvest gets a lot less complex. Plant enough seeds and the scarcity eases. In fact, if you plant enough, you’ll never have to think twice about the harvesting. Seth Godin. I see this a lot in my industry, where a fellow marketer will

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Mobile Money Interoperability; Moving from Competition to Coopetition

coopetition and digital marketing

The plan for Safaricom, Airtel and Telkom coming together to launch mobile money interoperability in Kenya has been on the headlines for a while. If anything this goes to show a trend where companies are moving from competition to coopetition. What is Coopetition? Google defines coopetition as the collaboration between business competitors, in the hope of mutually beneficial results. After all, why not leverage your industries’ strong points to create delightful customer experiences? Allow me to drag this back to

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A Discussion on Ecommerce in Kenya with 24Bit

ecommerce in Kenya

Video by elabz Content Marketing   Once in every two weeks, I get to spend time with some of the funniest and experienced guys in Kenya’s tech space. On this particular visit, I got the opportunity to discuss e-commerce in Kenya with Nick Kanali and Emmanuel Chenze.  From zip codes on Kenyan eCommerce web-forms to online shops that don’t have basic security like SSL certificates, this is the state of eCommerce in Kenya. Of particular interest to me is how

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