As a marketer who uses social advertising tools I’m horrified and offended at what was done with the last Kenyan election and what is no doubt continuing to whatever extent. Still I’d like to separate out a few things that seem to be packed together in the Facebook and Cambridge Analytica scandal. 1. Big data that helps, e.g. MRI data and cancer training labels. 2. Big data that hurts, e.g. personal data that is used to target an individual and …
The new battlefield in marketing is engagement. The content that empowers, educates or entertains your target audience wins the day. But how do search engines like Google expect you to know the content that will engage an audience? Learn how I use data in content development.
