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Blog Posts

Dear Sales Rep, It’s Not Business as Usual. Adapt or Be Replaced.

Cold Calling vs. Social Selling

Is it just me, or do you also think sales reps need to take digital more seriously? I have had a number of experiences where the sales team I worked with was convinced that social media and the gamut is only for marketing. When I tried convincing the sales rep that posting a short article on Linkedin would work great to position them as thought leaders and build trust with their prospects, they told me they’ll try to create time….

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Forget About Hiding Your Data, Here’s How To Use It.

The more I learned the more I earned

The year was 2016, and I had just finished my last semester on Campus. Like most fourth years, I dreamed of graduating with a first-class degree, getting a job with a fat paycheck and travelling all over the world as soon as I stepped out of campus. I wanted to be RICH! However, if you had asked me whether I was actively working towards reaching this ‘desired state’, I would have given you a blank stare. I was more focused

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Using Customer Data To Improve Your Marketing

Data Fintech Workshop on How to Use Data to Improve Customer Experience

What is customer data? For most businesses, customer data is merely the email and phone number that a customer may leave behind after a transaction. However, it is important to realise that businesses collect more data beyond phone numbers and emails as I learned in a recent workshop organized by Data Fintech. “There are three types of data you can use to improve your customer experience. These are; customer profile data which includes the contact information as well as age;

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Creating Effective Digital Marketing Reports

Training on effective digital marketing reporting by Sam Kung'u C.O.O at SocialMeds Digital

Before I joined Legibra as a digital marketer, I used to freelance at iWriter. The requirements were simple, and all you had to do was follow your client’s instructions. Today, however, as a digital strategist, I am the one giving these instructions. So this means that I have to be most keen about the plan I roll out and the effects it will have on the company’s bottom line. More importantly, it means that I have to pay close attention

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Time Vs. Money; Starting on Facebook Advertising

victor mutua president at Top Marketers Club

I remember the first time I set up an ad on Facebook. It wasn’t as hard as I imagined, but I wish I had friends like Victor Mutua, president at Top Marketer Club,  to advise me on how best to spend my time and money to get the best return on the Facebook ads. Fortunately, the more you do Facebook advertising, the more you learn. If you are new to Facebook ads and are wondering how to go about it,

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May I have Your Attention?

May have I your attention?

If you have read the book ‘Tipping Point,’ by Malcolm Gladwell, you are familiar with a chapter titled, ‘The Stickiness Factor’. In this chapter, Malcolm tells of an interesting experiment carried out by social psychologist Howard Leventhal at Yale University in the 90s. In the experiment, Mr Leventhal wanted to find out how to convince a group of students to get a tetanus shot. His strategy was to inform the students on the importance of vaccination, so he printed out a

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Targeted Social Media Marketing; A Case Study of Facebook Meeting with KICTAnet

Social Media Campaign Casestudy: Kictanet Meeting with Facebook

From the 1st of May to the 3rd of May, I was privileged to work with KICTAnet in creating awareness about the KICTAnet meeting with Facebook. The meeting aimed at discussing data privacy in Kenya and took place at Kempinski on 3rd May starting at 2:00 PM. Inset: Facebook’s Africa Policy Lead, Ebele Okobi, Kenya’s leading data scientist,Timothy Oriedo, the humorous Dr. Ezekiel Mutua, Harry Misiko from Nation Media group and Ali Hussein Kassim as the moderator. The Goal Our goal as was to reach over 2,000 people

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3 Lessons from Britania Foods LTD; Fusing Online and Offline Marketing Successfully

Fusing offline and online marketing

The last time we had a discussion with Moringa School ambassadors on fusing online and offline marketing strategies, we noted that the main importance of an integrated marketing campaign is that you get to leverage the best of both worlds. The reputable Britania Food LTD is demonstrating the value of fusing online and offline marketing channels by using billboards & posters to drive consumers to their online platforms (Facebook) where they stand a chance to win a birthday party for

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If You Plant Enough Seeds You Don’t Have to Worry About Scarcity

If you plan enough you never have to worry about scarcity

When there is scarcity, we worry a lot about getting our fair share—what goes to him doesn’t go to me. The harvest becomes fraught with danger and competition. When we worry more about planting, though, sharing the harvest gets a lot less complex. Plant enough seeds and the scarcity eases. In fact, if you plant enough, you’ll never have to think twice about the harvesting. Seth Godin. I see this a lot in my industry, where a fellow marketer will

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