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Targeted Social Media Marketing; A Case Study of Facebook Meeting with KICTAnet

Social Media Campaign Casestudy: Kictanet Meeting with Facebook

From the 1st of May to the 3rd of May, I was privileged to work with KICTAnet in creating awareness about the KICTAnet meeting with Facebook. The meeting aimed at discussing data privacy in Kenya and took place at Kempinski on 3rd May starting at 2:00 PM. Inset: Facebook’s Africa Policy Lead, Ebele Okobi, Kenya’s leading data scientist,Timothy Oriedo, the humorous Dr. Ezekiel Mutua, Harry Misiko from Nation Media group and Ali Hussein Kassim as the moderator. The Goal Our goal as was to reach over 2,000 people

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3 Lessons from Britania Foods LTD; Fusing Online and Offline Marketing Successfully

Fusing offline and online marketing

The last time we had a discussion with Moringa School ambassadors on fusing online and offline marketing strategies, we noted that the main importance of an integrated marketing campaign is that you get to leverage the best of both worlds. The reputable Britania Food LTD is demonstrating the value of fusing online and offline marketing channels by using billboards & posters to drive consumers to their online platforms (Facebook) where they stand a chance to win a birthday party for

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If You Plant Enough Seeds You Don’t Have to Worry About Scarcity

If you plan enough you never have to worry about scarcity

When there is scarcity, we worry a lot about getting our fair share—what goes to him doesn’t go to me. The harvest becomes fraught with danger and competition. When we worry more about planting, though, sharing the harvest gets a lot less complex. Plant enough seeds and the scarcity eases. In fact, if you plant enough, you’ll never have to think twice about the harvesting. Seth Godin. I see this a lot in my industry, where a fellow marketer will

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Mobile Money Interoperability; Moving from Competition to Coopetition

coopetition and digital marketing

The plan for Safaricom, Airtel and Telkom coming together to launch mobile money interoperability in Kenya has been on the headlines for a while. If anything this goes to show a trend where companies are moving from competition to coopetition. What is Coopetition? Google defines coopetition as the collaboration between business competitors, in the hope of mutually beneficial results. After all, why not leverage your industries’ strong points to create delightful customer experiences? Allow me to drag this back to

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A Discussion on Ecommerce in Kenya with 24Bit

ecommerce in Kenya

Video by elabz Content Marketing   Once in every two weeks, I get to spend time with some of the funniest and experienced guys in Kenya’s tech space. On this particular visit, I got the opportunity to discuss e-commerce in Kenya with Nick Kanali and Emmanuel Chenze.  From zip codes on Kenyan eCommerce web-forms to online shops that don’t have basic security like SSL certificates, this is the state of eCommerce in Kenya. Of particular interest to me is how

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The Facebook and Cambridge Analytica Scandal; My 2cents

Facebook and cambridge analytica scandal

As a marketer who uses social advertising tools I’m horrified and offended at what was done with the last Kenyan election and what is no doubt continuing to whatever extent. Still I’d like to separate out a few things that seem to be packed together in the Facebook and Cambridge Analytica scandal. 1. Big data that helps, e.g. MRI data and cancer training labels. 2. Big data that hurts, e.g. personal data that is used to target an individual and

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Mobile Application Marketing; Leveraging Kenya’s Love for Smartphones

jumia mobile week Kenyan data

At 83% Kenya is officially the leading consumer of internet in the world. According to Jumia’s Kenya Mobile White Paper 2018, this high internet penetration can be attributed to the fact that over 4.3 million Kenyans own a smartphone and the number is growing by 200,000 smartphones monthly. But this does not come as a surprise to most of us. In fact I know a running joke that more Kenyans have access to mobile phones and the internet than clean

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How I Use Data in Content Development

using data in content development
The new battlefield in marketing is engagement. The content that empowers, educates or entertains your target audience wins the day. But how do search engines like Google expect you to know the content that will engage an audience? Learn how I use data in content development.
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What Kenyan Digital Marketers Wish You Understood

kenyan digital marketers

How does one become a digital marketer in the first place? My career in digital marketing started quite haphazardly. Back in 2014, I used to create SEO-optimized content for clients at iWriter.com. The rates were great, and I could always work in my pajamas but, there comes a time for change and growth. Two years later, after taking an online course on Inbound Marketing and Sales, courtesy of Hubspot, I landed my first full-time digital marketing job at Legibra. Admittedly, I still miss

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